Hello! I’m Jenny.
My husband, JT, and I operate a local nonprofit, Skagit Trail Builders. We collaborate with local agencies and volunteers to design, build, and advocate for multi-use community trails in Skagit County Parks. We love hiking and cycling, and we believe that spending time outdoors is essential for physical and mental health.
You will see a lot of Skagit Trail Builders content in my portfolio because I have dedicated my professional training, personal passion, and care to helping the organization grow.
I love my community and want to see it flourish. I aim to help local small business and nonprofits thrive by providing tailored marketing solutions.
Jenny Sandbo
Marketing and Communications for Small Business and Purpose Driven Organizations
SUMMARY
Creative communications specialist with experience in website management, social media strategy, short form video production and storytelling across business, nonprofit, and agency environments with a passion for crafting engaging content that builds community connection.
CORE COMPETENCIES
- Project Management
- Storytelling and Brand Management
- Digital & Social Media Strategy
- SEO, UX, and Content Performance Analysis
- Short Form Video Production & Editing
EDUCATION
Master of Communication in Communication Leadership
University of Washington, Seattle, WA – June 2024
- Concentrations in Community Development and Leadership for Mission-Driven Organizations
- Researched and developed strategic multicultural and cause marketing campaigns
- Created digital media and video content for local nonprofit and small business start-ups
- Demonstrated proficiency in professional writing, strategic storytelling, and campaign development
Bachelor of Science in Business Administration and Marketing
Western Governor’s University, Salt Lake City – March 2022
- Concentrations in Marketing and Project Management
- Developed strategic marketing approach utilizing data analysis
- Demonstrated expertise in business communication
Associate Degree in Visual Arts
Skagit Valley College, Mount Vernon, WA – March 2009
- Studied visual design principles, techniques, and tools
- Created signage and graphic elements for use in retail marketing efforts
CERTIFICATIONS & BADGES
- FAA Licensed Part 107 Drone Operator
- DMI Certified Digital Marketing Professional
- University of Washington Communication Leadership for AI
- University of Washington Communication Leadership for Social Media
- University of Washington Empowering Marketing with AI
PROFESSIONAL EXPERIENCE
Communications & Marketing Specialist
United General District 304, Skagit County, WA
May 2026 to present (Full-Time)
United General District 304 is a public hospital district in Skagit County offering 50+ programs to improve health and well-being at all stages of life. My role directly supports the goal of providing prevention and wellness programing to meet health needs in Skagit County and nearby communities by planning and executing marketing strategies that move community members from awareness to action. This includes video production, writing, social media content creation and management, as well as developing collaborative workflows and improving the effectiveness of our promotional efforts.
Communications & Project Manager
Skagit Trail Builders, Skagit County, WA
April 2012 to present (Contract)
- Developed strategic marketing plan for volunteer recruitment, increasing participation of local community volunteers by 24% in 2023 through digital and in-person engagement
- Designed website for User Experience (UX) and Search Engine Optimization (SEO)
- Created brand guidelines, templates, and Search Engine Optimized (SEO) web content
- Produced and edited promotional and short-form videos for web and social media
- Managed social media channels, analyzing performance metrics to refine strategy
Creative Operations Coordinator & Project Manager
Colehour+Cohen Communications (C+C | All About the Good), Marketing and PR Agency, Seattle, WA
March 2024 to Nov 2024 (Contract)
- Supported agency leadership by managing projects, tracking budgets, conducting research, preparing reports and RFPs, and ensuring high-quality client service
- Managed marketing projects for Utility and Energy clients, ensuring timely delivery and alignment with strategic goals
- Developed and implemented the agency’s social media strategy, collaborating to create a robust content engine with branded templates and innovative content intake process
Creative Communications Specialist
Communication Leadership Consulting, University of Washington, Seattle, WA
Jan to June 2023 (Contract)
- Conducted in-depth research and interviewed educators and administrators
- Authored long-form articles highlighting public school programs and policies
- Adapted long-form stories for social media sharing
- Designed graphics for social media posts
Director: Category Management, Merchandising, Information Technology
Skagit Valley Food Co-op, Mount Vernon, WA
September 2001 to July 2021 (Full-Time)
- Led team of eight department managers and four IT technicians
- Effectively managed data, products, pricing, in-store and online merchandising of over 10,000 products
- Developed strategic purchasing, inventory, and merchandising/marketing approaches for departments
generating 50% of the store’s $20 million in annual sales - Maintained competitive pricing while consistently meeting or exceeding margin goals
- Cultivated positive workplace culture through transparent communication and compassionate leadership
VOLUNTEERING
Art & Interpretive Steering Committee
Skagit County, WA
April 2025-June 2026
Collaborated with the Skagit County Parks Department leadership and a community of historians, artists, and educators, to develop a long-term plan for art and interpretive signage at Northern State Recreation Area, an historic site and premier public park in Sedro-Woolley, WA.
Outdoors RX Advisory Board
Skagit County, WA
April 2025-present
Outdoors RX is a community health campaign in development. A collaboration of United General Hospital District 304, Skagit County Parks and Recreation, local school districts and youth organizations, Outdoors RX seeks to engage with healthcare providers and the public to promote self-care through time spent outdoors.
TECHNICAL COMPETENCIES
- Content & CMS: ECRS Catapult, Webcart, EcoPortal, WordPress, Google Workspace
- Design & Editing: Adobe Premiere Pro, Photoshop, Illustrator, Adobe Express, Canva
- Social & Analytics: Google Analytics, Sprout Social, Linktree, Meta (Instagram & Facebook) YouTube, Linkedin
- Project Tools: Asana, Microsoft Teams, Zoom, Excel, Word, PowerPoint
- Video Equipment: Drone DJI MiniPro, GoPro, Insta360, Canon DSLR